CASE STUDY

KATHERINE WOHL NUTRITION

Brand identity created for functional wellness expert and nutritionist, Katherine Wohl. With a focus on women’s and pediatric health, Katherine’s goal was to embody an approachable, elevated and beautiful brand identity, including a strong typographic treatment.

Case study includes —

  • primary & secondary logos

  • color story

  • website

BEHIND THE BRANDING

The primary logo has several ligatures connecting letterforms to represent the trustworthy connection Katherine creates with her clients. The ligatures are formed on soft curves to show that Katherine’s work is empathetic, helpful, endearing. The color palette is very natural, organic and Earthy, as Katherine strongly encourages consuming health-focused food from the Earth.

Photos courtesy of Katherine Wohl