Warm, welcoming, fashionable and classic were key words Natalie Folchi wanted her updated brand identity to depict — as if you’re sitting in a Parisian café getting your photo taken by the incredibly talented photographer herself.
Case study includes —
primary logo
simplified wordmark
submark
set of four icons
tagline, copy and design
brand voice and tone
color story
typographic system
brand guidelines
BRAND VOICE AND TONE
The brand feeling Folchi Creative exudes is a sophistication and sexiness that is portrayed through incredible light and shadow. Folchi Creative is elevated by nature and speaks to the highest level of timelessness through her captured imagery. Folchi Creative is chic but never snooty, fashion-forward and classic in style. Heart is poured into her work through every detail, edit and lens change.
Folchi Creative is here for the love and the good light, and lives in a confident state. She seeks success but doesn’t chase. She has a welcoming energy but carries a feminine edge. She will bring out a confidence in you all while carrying on a conversation, capturing your special moments (and potentially drinking an extra dirty martini).
OUTTAKES
concepts I love, but didn’t make the cut
NATALIE’S TESTIMONIAL
Kind words from Natalie Folchi on the experience that was creating her brand with Emma Peugh Studio…
